Perfect Lipstick Application

How to Apply Your Lipstick Perfect, Every Single Time

Never underestimate the power of well-applied lipstick. There are different ways to achieve the perfect pout. Practice is the best way to discover your perfect application. Whether you’re a beginner or expert, here are 5 easy steps to achieving the perfect pout.

1. Moisturize your lips

Your favorite Liquid Courage lip color always goes on better after exfoliating and applying a lip balm of your choice. According to Dr. Jen, “Flawless makeup begins with great skincare.” Achieve the perfect lipstick application by exfoliating  your lips with a toothbrush or sugar scrub and moisturize daily or at least 3 times a week. 

2. Apply concealer base

Add concealer to the lips to create the perfect primer. Smile while applying to fill in any grooves. Blend uneven areas with your finger or makeup sponge. Once it dries, you’re ready for lip liner, if desired, and lip color. Taking a minute to add a concealer base will help your lip color last longer, show its true color, and prevent feathering.

Roshell Rinkins lipstick quote

3. Cupid’s bow vs. bottom lip application

Lip color application varies from person to person. Some dive right in and apply the Cupid’s bow and then the bottom lip. Others love to swipe the bottom lip first and then direct their focus to getting the perfect Cupid’s bow application. Regardless if you start with the Cupid’s Bow or the bottom lip, a smooth application is key!

4. Blot lips

Remove excess lipstick by blotting your lips with a tissue square or pulling your finger through pressed lips. Set lipstick with a dust of translucent powder, if desired, and then check your lips for final touchups. For a heavy lip, apply more lip color and repeat the blotting process.

5. Finish the look

With a thin brush, apply concealer around the outer edge of lips to clean them up. Accentuate Cupid’s bow with highlighter pencil. If you’re going for an ultra shiny lip, apply lip gloss.

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Dr. Jen, Skincare Expert

Flawless Makeup Starts With Great Skincare

Many of us simply think of our skin as a cosmetics canvas, but did you know that your skin is considered an organ? In fact, it’s actually the largest one we have. So, having flawless makeup is more than a matching foundation and a perfect lip color. Flawless makeup begins with great skincare.

Here are two easy things you can start doing today to get your skincare game up:

Make it a habit. Build a daily and regular skincare routine

The healthier your skin, the more effortless your makeup application will be. Every girl should have a daily skincare routine, it doesn’t have to be fancy, but it should at least consist of a cleanser, moisturizer, sunscreen and exfoliant.

Exfoliate AND moisturize your lips

One of the most common complaints I receive from friends and clients is around their hate/love relationship with matte lipsticks because while it offers the desired high pigmentation it “dries” out their lips. The source of the issue may not lie in the lipstick. Remember your lips count as part of your daily skincare routine. You should exfoliate them at least 3 times a week, every day if needed.

Great skincare is a lifestyle choice. It doesn’t mean you will go through life without a blemish or wrinkle. It simply means you’re deliberately stacking the deck so the odds are in your favor…healthy skin will NEVER go out of style.

Cheers to Healthy Skin,

Dr. Jen

Dr. Jen Facebook Live


Jessica Larche Kicks Off Courage Speaks Series

Jessica Larche, a New Orleans native, struggled with obesity issues her entire life. In her mid 20s, the 5’3 news reporter hit her highest weight of 267 pounds. In the summer of 2012, a scary high blood pressure diagnosis made her realize that her life was at stake and she had the power to make a lifestyle change to save it.

Jessica says health and fitness is a lifelong journey, and the best motivation is found in the courage to love yourself to healthy. Jessica’s 100 pound weight loss was recently featured on Woman’s Day Magazine. 

Jessica Larche, who is also an Emmy Award-Winning Broadcaster and Healthy Living Champion, kicked off our first Courage Speaks Series last month. Courage Speaks is a part of our new virtual masterclass made available through Courage University, our new educational platform. The goal of Courage Speaks is to expose our audience to women who excel in breaking down barriers and societal norms in any facet of life.

Hear what five courageous steps she took to lose 100 pounds after her scary high blood pressure diagnosis. Click here to watch the live broadcast on YouTube.