Perfect Lipstick Application

How to Apply Your Lipstick Perfect, Every Single Time

Never underestimate the power of well-applied lipstick. There are different ways to achieve the perfect pout. Practice is the best way to discover your perfect application. Whether you’re a beginner or expert, here are 5 easy steps to achieving the perfect pout.

1. Moisturize your lips

Your favorite Liquid Courage lip color always goes on better after exfoliating and applying a lip balm of your choice. According to Dr. Jen, “Flawless makeup begins with great skincare.” Achieve the perfect lipstick application by exfoliating  your lips with a toothbrush or sugar scrub and moisturize daily or at least 3 times a week. 

2. Apply concealer base

Add concealer to the lips to create the perfect primer. Smile while applying to fill in any grooves. Blend uneven areas with your finger or makeup sponge. Once it dries, you’re ready for lip liner, if desired, and lip color. Taking a minute to add a concealer base will help your lip color last longer, show its true color, and prevent feathering.

Roshell Rinkins lipstick quote

3. Cupid’s bow vs. bottom lip application

Lip color application varies from person to person. Some dive right in and apply the Cupid’s bow and then the bottom lip. Others love to swipe the bottom lip first and then direct their focus to getting the perfect Cupid’s bow application. Regardless if you start with the Cupid’s Bow or the bottom lip, a smooth application is key!

4. Blot lips

Remove excess lipstick by blotting your lips with a tissue square or pulling your finger through pressed lips. Set lipstick with a dust of translucent powder, if desired, and then check your lips for final touchups. For a heavy lip, apply more lip color and repeat the blotting process.

5. Finish the look

With a thin brush, apply concealer around the outer edge of lips to clean them up. Accentuate Cupid’s bow with highlighter pencil. If you’re going for an ultra shiny lip, apply lip gloss.

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Dr. Jen, Skincare Expert

Flawless Makeup Starts With Great Skincare

Many of us simply think of our skin as a cosmetics canvas, but did you know that your skin is considered an organ? In fact, it’s actually the largest one we have. So, having flawless makeup is more than a matching foundation and a perfect lip color. Flawless makeup begins with great skincare.

Here are two easy things you can start doing today to get your skincare game up:

Make it a habit. Build a daily and regular skincare routine

The healthier your skin, the more effortless your makeup application will be. Every girl should have a daily skincare routine, it doesn’t have to be fancy, but it should at least consist of a cleanser, moisturizer, sunscreen and exfoliant.

Exfoliate AND moisturize your lips

One of the most common complaints I receive from friends and clients is around their hate/love relationship with matte lipsticks because while it offers the desired high pigmentation it “dries” out their lips. The source of the issue may not lie in the lipstick. Remember your lips count as part of your daily skincare routine. You should exfoliate them at least 3 times a week, every day if needed.

Great skincare is a lifestyle choice. It doesn’t mean you will go through life without a blemish or wrinkle. It simply means you’re deliberately stacking the deck so the odds are in your favor…healthy skin will NEVER go out of style.

Cheers to Healthy Skin,

Dr. Jen

Dr. Jen Facebook Live

Traditional Lipsticks vs Liquid Lipsticks

The Good, The Bad and The Ugly: Liquid Lipsticks vs. Traditional Lipsticks

Liquid lipsticks have become more and more popular over the last few years, and due to their endless benefits, they aren’t going anywhere anytime soon. It isn’t all roses though and there are still some aspects which make the traditional lipstick a favorable choice. Discover all of the ups and downs of liquid and traditional bullet lipsticks.

Why we love liquid lipsticks so much:

Highly pigmented

Liquid lipsticks have high pigmentation for an opaque look, meaning you can achieve the look you’re after in just one swipe. Alternatively, with a little bit of blotting, you can reduce the heaviness for a softer everyday look. If bold lips are your thing, you definitely need a liquid lipstick (or ten) in your collection.

No liner needed

Liquid lipsticks are perfect for creating precise and crisp lines, whereas traditional lipsticks need an additional lip-liner to achieve the same look. So if you’re after a well-defined lip shape and are tired of feathering lipsticks, a liquid lipstick might just be your best option.

They just don’t budge

Liquid lipsticks are known for their longevity. Once the product has set, it has set for the day. With some traditional lipsticks, you may have to touch up on an hourly basis, whereas once liquid lipsticks have dried down, they won’t smudge, transfer or fade. Say goodbye to lipstick-stained glasses and constant touch ups!

How to Choose Lipstick Infographic

Where traditional lipsticks come out top:

Liquid lipsticks are hard to apply

Applying liquid lipstick is a skill which requires a steady hand, and if you haven’t mastered the art then you may suffer with wonky lines and uneven coverage. You’ll definitely need a mirror at hand and a few more minutes on the clock. It is also more hassle to touch up. You’ll need to remove all the product and start again which isn’t exactly ideal for on-the-go ladies.

Liquid lipsticks can be drying

Most liquid lipsticks dry to a matte finish and are designed to last for a long time. This means they can be incredibly drying, especially if you compare them to a creamy bullet lipstick. Easily avoid drying by never applying liquid lipstick to already dry lips. You’ll always have the perfect moisture if you apply lip balm before and after application.

Traditional lipsticks are easier to remove

If you’ve got a bold and bright lip on, then it’s always going to require a little more work to remove it, but with liquid lipsticks, the job can sometimes feel impossible. Don’t even attempt to wash it with water-based solutions. Always choose an oil formula to tackle it and wipe it right off.

There you have it, the good, the bad and the ugly of traditional and liquid lipsticks. Now that you’ve decided which is best for you, have a browse through our collection to find the perfect shade.

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Meet Roshell: Q&A with Liquid Courage founder

Meet EntreprenHER Roshell Rinkins. Fresh from the Florida shores, Roshell now resides in Northern California, where she is a corporate superwoman in Silicon Valley and the fearless founder of cosmetics company, Liquid Courage Cosmetics–a black owned beauty brand. She is no stranger to the grind of wearing multiple hats while trying to sustain a successful business. In the ever-changing beauty industry, you have to stay 5 steps ahead just to get ahead. Roshell spills the tea on how she manages it all. 

Mayvenn Hair Blog: You are a black female entrepreneur in Silicon Valley, working a 9 to 5, and you have your own cosmetics line. Where did the idea to launch your own brand come from?

Roshell: I worked for  Procter & Gamble for 8 years, and I remember reading a study that showed when most women [are wearing] lipstick, they feel more courageous, bold, and fearless. The name Liquid Courage was the immediate thing that stuck in my mind. If you think about the cosmetics companies that are around, and not to bash anybody, but where is the empowerment? I wanted a brand that before picking up or trying the product, you knew this was something made for you.  We all need encouragement, and Liquid Courage is a lifestyle brand for women who are wives, mothers, business owners, community builders, and kicking butt in their industry. I really wanted my brand to represent that.

Read the rest of the story here.


Jessica Larche Kicks Off Courage Speaks Series

Jessica Larche, a New Orleans native, struggled with obesity issues her entire life. In her mid 20s, the 5’3 news reporter hit her highest weight of 267 pounds. In the summer of 2012, a scary high blood pressure diagnosis made her realize that her life was at stake and she had the power to make a lifestyle change to save it.

Jessica says health and fitness is a lifelong journey, and the best motivation is found in the courage to love yourself to healthy. Jessica’s 100 pound weight loss was recently featured on Woman’s Day Magazine. 

Jessica Larche, who is also an Emmy Award-Winning Broadcaster and Healthy Living Champion, kicked off our first Courage Speaks Series last month. Courage Speaks is a part of our new virtual masterclass made available through Courage University, our new educational platform. The goal of Courage Speaks is to expose our audience to women who excel in breaking down barriers and societal norms in any facet of life.

Hear what five courageous steps she took to lose 100 pounds after her scary high blood pressure diagnosis. Click here to watch the live broadcast on YouTube. 


Have you heard the news? Win a Free Beauty Box!!!

Liquid Courage Cosmetics is reaching out to our most loyal customers for their feedback on an exclusive service we are unveiling in 2016! The best customers deserve the best treatment so your input will be invaluable to the success of our new service offering.

By completing the survey, you will automatically be entered into our raffle. Simply leave your name and e-mail address after completing the survey for a chance to win a free beauty box filled with Liquid Courage Cosmetics goodies.

Enter to Win a Free Beauty Box!

Remember, rock your beauty COURAGEously!


When Passion Meets Courage: Meet Tevyka Heyward

Name: Tevyka Heyward (pronounced Ta-vee-ka) or Tee for short

Age: 32

Lip Color: Chocolate Kisses lip lacquer and a bit of pink and nude pencils to give her lips a bit of a pop.

We are pleased to highlight Tevyka Heyward as this weeks Woman of Courage. We first met T during last years Blogalicious conference and she’s been one of our most loyal Liquid Courage customers.

T says, “Courage is following the path set forth in one’s heart and mind, regardless of what obstacles may stand in your way.” The most courageous thing T did this year was pursue her passion for event planning by starting a certification program and training for her 1st Spartan Race which she completed on August 1.

T offers the following advice for others who are need in courage, “Don’t dwell on past negativities, use every experience as a tool for learning. Don’t be afraid to step outside the box and be different. It’s easier said than done but once you accept what you really want to get out of life, walking away from the norm is the most courageous thing you can do, for yourself and others.”

T has taken this motto literally over the past few years from her experiences in the military to her current education and employment goals. “I’m willing to walk away from something that doesn’t fit my needs or at least approach it on my own terms.”

Thanks for sharing your Courageous story T.

Tweet T by clicking here.  

Sonia At Grand Canyon

The Courage to love your Sister

Name: Sonia Jackson Myles
Title: President & CEO, The Sister Accord LLC
Age: 47
Lip Lacquer: Wearing Take Me Out by Liquid Courage Cosmetics at the top of the Grand Canyon. 
I resolve to establish an agreement with ALL of my sisters, whether they are black, white, red, yellow or brown. Whether they are strong or weak, rich or poor, educated at Harvard or educated on 17th Street, working in the C-suite or cleaning it. Whether they are independent or leaning and depending, confident or lacking self-esteem, fighting back or being abused and misused. I will uphold this commitment to my sisters.

This is an excerpt from The Sister Accord written by COURAGEous beauty Sonia Myles. Liquid Courage Cosmetics is the beauty empowerment brand of  choice for women worldwide so we are super excited to highlight Sonia as an Everyday Woman of Courage and bring visibility to the powerful Sister Accord Movement. 

Sonia says, “courage is being filled with fear and taking the “leap” anyway!  What is key in this statement is that in order to truly be courageous you must be scared out of your mind to address a situation or to move forward on an idea.  If you’re not afraid, then it doesn’t take courage to act. In my experience, having courage is a journey.  For me, it began when I conquered my fear of dogs.  Once I “faced my fear” of something that controlled my life for so many years, I became unstoppable!!!”  

What was the most courageous thing you’ve done this year? Co-founding Rivers Media Group LLC with my business partner, C. Key.  We are two fearless ladies with BIG DREAMS and now have the ability to touch people all around the world with music and entertainment via mobile devices via our partnership with Urban Planet Mobile!  If someone would have told me 18 months ago when I was an executive at Procter & Gamble that I would be living this amazing dream, I would have thought they were crazy!  I am pursuing my goals and passions with great tenacity & a sense of urgency.  It FEELS GREAT!!!!

For anyone in need of courage, Sonia offers the following advice. “Get centered, get focused and determine what God’s purpose is for your life.  I have come to understand that when I am operating in his God’s will, everything comes together when and how it is supposed to.  When I step outside of his will, chaos ensues!”  

Live Courageously! Live Fearlessly!


The Sister Accord LLC Needs Your Vote To Qualify For The Mission Main Street Grant From Chase Bank!  Let’s help our sister and vote today by clicking here. It Will Take Less Than 1 Minute!  

Stay connected with Sonia!


Courage is the Cherry On Top: Everyday Woman of Courage Ashley Ogletree

Name: Ashley Ogletree

Age: 29

Occupation: Business Systems Analyst, Cincinnati Public Schools

Product in pic- Cherry on Top…Killin em’!

Meet Everyday Woman of Courage, Ashley Ogletree, from Cincinnati, Ohio. Ashley has been a Liquid Courage customer since November 27, 2013, one of our very first customers.

Ashley defines courage as “allowing the greatness within you to shine, while unknowingly allowing others to do the same.”

Liquid Courage takes pride in serving women that provide meaning and value to their families, communities, and businesses. Ashley is no different.

When asked what was the most courageous thing she’s done this year, Ashley says “Start my first uniform drive for disadvantaged students attending Cincinnati Public Schools.”

Ashley offers the following advice, “Don’t allow your setbacks to take you under…It’s only in these moments that define and create the true beauty within you. Always remember you are AWESOME and you can handle anything that comes your way! One positive thought at a time.”

Keep in touch with Ashley by visiting her social media pages below.

FB- mzashleydenise

IG- mz_ashleydenise

Twitter- @mz_ashleydenise