Perfect Lipstick Application

How to Apply Your Lipstick Perfect, Every Single Time

Never underestimate the power of well-applied lipstick. There are different ways to achieve the perfect pout. Practice is the best way to discover your perfect application. Whether you’re a beginner or expert, here are 5 easy steps to achieving the perfect pout.

1. Moisturize your lips

Your favorite Liquid Courage lip color always goes on better after exfoliating and applying a lip balm of your choice. According to Dr. Jen, “Flawless makeup begins with great skincare.” Achieve the perfect lipstick application by exfoliating  your lips with a toothbrush or sugar scrub and moisturize daily or at least 3 times a week. 

2. Apply concealer base

Add concealer to the lips to create the perfect primer. Smile while applying to fill in any grooves. Blend uneven areas with your finger or makeup sponge. Once it dries, you’re ready for lip liner, if desired, and lip color. Taking a minute to add a concealer base will help your lip color last longer, show its true color, and prevent feathering.

Roshell Rinkins lipstick quote

3. Cupid’s bow vs. bottom lip application

Lip color application varies from person to person. Some dive right in and apply the Cupid’s bow and then the bottom lip. Others love to swipe the bottom lip first and then direct their focus to getting the perfect Cupid’s bow application. Regardless if you start with the Cupid’s Bow or the bottom lip, a smooth application is key!

4. Blot lips

Remove excess lipstick by blotting your lips with a tissue square or pulling your finger through pressed lips. Set lipstick with a dust of translucent powder, if desired, and then check your lips for final touchups. For a heavy lip, apply more lip color and repeat the blotting process.

5. Finish the look

With a thin brush, apply concealer around the outer edge of lips to clean them up. Accentuate Cupid’s bow with highlighter pencil. If you’re going for an ultra shiny lip, apply lip gloss.

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Dr. Jen, Skincare Expert

Flawless Makeup Starts With Great Skincare

Many of us simply think of our skin as a cosmetics canvas, but did you know that your skin is considered an organ? In fact, it’s actually the largest one we have. So, having flawless makeup is more than a matching foundation and a perfect lip color. Flawless makeup begins with great skincare.

Here are two easy things you can start doing today to get your skincare game up:

Make it a habit. Build a daily and regular skincare routine

The healthier your skin, the more effortless your makeup application will be. Every girl should have a daily skincare routine, it doesn’t have to be fancy, but it should at least consist of a cleanser, moisturizer, sunscreen and exfoliant.

Exfoliate AND moisturize your lips

One of the most common complaints I receive from friends and clients is around their hate/love relationship with matte lipsticks because while it offers the desired high pigmentation it “dries” out their lips. The source of the issue may not lie in the lipstick. Remember your lips count as part of your daily skincare routine. You should exfoliate them at least 3 times a week, every day if needed.

Great skincare is a lifestyle choice. It doesn’t mean you will go through life without a blemish or wrinkle. It simply means you’re deliberately stacking the deck so the odds are in your favor…healthy skin will NEVER go out of style.

Cheers to Healthy Skin,

Dr. Jen

Dr. Jen Facebook Live

Traditional Lipsticks vs Liquid Lipsticks

The Good, The Bad and The Ugly: Liquid Lipsticks vs. Traditional Lipsticks

Liquid lipsticks have become more and more popular over the last few years, and due to their endless benefits, they aren’t going anywhere anytime soon. It isn’t all roses though and there are still some aspects which make the traditional lipstick a favorable choice. Discover all of the ups and downs of liquid and traditional bullet lipsticks.

Why we love liquid lipsticks so much:

Highly pigmented

Liquid lipsticks have high pigmentation for an opaque look, meaning you can achieve the look you’re after in just one swipe. Alternatively, with a little bit of blotting, you can reduce the heaviness for a softer everyday look. If bold lips are your thing, you definitely need a liquid lipstick (or ten) in your collection.

No liner needed

Liquid lipsticks are perfect for creating precise and crisp lines, whereas traditional lipsticks need an additional lip-liner to achieve the same look. So if you’re after a well-defined lip shape and are tired of feathering lipsticks, a liquid lipstick might just be your best option.

They just don’t budge

Liquid lipsticks are known for their longevity. Once the product has set, it has set for the day. With some traditional lipsticks, you may have to touch up on an hourly basis, whereas once liquid lipsticks have dried down, they won’t smudge, transfer or fade. Say goodbye to lipstick-stained glasses and constant touch ups!

How to Choose Lipstick Infographic

Where traditional lipsticks come out top:

Liquid lipsticks are hard to apply

Applying liquid lipstick is a skill which requires a steady hand, and if you haven’t mastered the art then you may suffer with wonky lines and uneven coverage. You’ll definitely need a mirror at hand and a few more minutes on the clock. It is also more hassle to touch up. You’ll need to remove all the product and start again which isn’t exactly ideal for on-the-go ladies.

Liquid lipsticks can be drying

Most liquid lipsticks dry to a matte finish and are designed to last for a long time. This means they can be incredibly drying, especially if you compare them to a creamy bullet lipstick. Easily avoid drying by never applying liquid lipstick to already dry lips. You’ll always have the perfect moisture if you apply lip balm before and after application.

Traditional lipsticks are easier to remove

If you’ve got a bold and bright lip on, then it’s always going to require a little more work to remove it, but with liquid lipsticks, the job can sometimes feel impossible. Don’t even attempt to wash it with water-based solutions. Always choose an oil formula to tackle it and wipe it right off.

There you have it, the good, the bad and the ugly of traditional and liquid lipsticks. Now that you’ve decided which is best for you, have a browse through our collection to find the perfect shade.

PowHER Brunch: EYE In Image event

Check out the amazing photos from the EYE In Image: PowHER Brunch hosted by Liquid Courage Cosmetics. Over 40 of Northern California’s most influential women tastemakers joined us for an empowering conversation about taking their personal brand to the next level. Check out the event photos on the Liquid Courage Facebook page. Click here to view!

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Meet Roshell: Q&A with Liquid Courage founder

Meet EntreprenHER Roshell Rinkins. Fresh from the Florida shores, Roshell now resides in Northern California, where she is a corporate superwoman in Silicon Valley and the fearless founder of cosmetics company, Liquid Courage Cosmetics–a black owned beauty brand. She is no stranger to the grind of wearing multiple hats while trying to sustain a successful business. In the ever-changing beauty industry, you have to stay 5 steps ahead just to get ahead. Roshell spills the tea on how she manages it all. 

Mayvenn Hair Blog: You are a black female entrepreneur in Silicon Valley, working a 9 to 5, and you have your own cosmetics line. Where did the idea to launch your own brand come from?

Roshell: I worked for  Procter & Gamble for 8 years, and I remember reading a study that showed when most women [are wearing] lipstick, they feel more courageous, bold, and fearless. The name Liquid Courage was the immediate thing that stuck in my mind. If you think about the cosmetics companies that are around, and not to bash anybody, but where is the empowerment? I wanted a brand that before picking up or trying the product, you knew this was something made for you.  We all need encouragement, and Liquid Courage is a lifestyle brand for women who are wives, mothers, business owners, community builders, and kicking butt in their industry. I really wanted my brand to represent that.

Read the rest of the story here.

Red In Rome

Lipsticks For Brown Chicks | Mayvenn + Cocoa Swatches

3 Red Lipsticks For Brown Chicks | Mayvenn + Cocoa Swatches

Three of the Liquid Courage Cosmetics lipsticks was recently featured on the Mayvenn Hair blog. Mayvenn Hair kicked off their inaugural beauty series, where they swatched some of the most popular lip colors on skin tones that are often left out of the beauty conversation. Finding your go-to red lipstick is like finding your favorite pair of jeans or that little black dress: once you find it, hold on for dear life until it falls apart (then buy it again). It’ll take some digging, but once you find the red shade of your dreams, you’ll have a secret weapon ready to give you a boost of bold confidence whenever you need it.

If you have brown skin, finding a red lipstick that works can be daunting. You can watch all the YouTube beauty gurus do endless tutorials and makeup hauls, and still not really know what shade will work for your skin tone.

With a little help from the founder of Cocoa Swatches, the beauty app that helps women of color see real swatches of different makeup products on black women before purchasing, Mayvenn curated the best red lipsticks for darker skin tones. One of our new liquid lipsticks, Red In Rome, was one of the red lipsticks featured. Red In Rome is currently available for pre-order and will ship the week of 5.30. Red In Rome looks good on everybody, and as an added bonus, will help bring out your inner fierceness. Get ready to turn heads!