About Liquid Courage Cosmetics

Liquid Courage is a virtual beauty destination serving the lifestyle of women on the go. We are the beauty brand of choice for modern & upwardly mobile women who provide meaning and value to their families, communities, and businesses.

From vibrant pigmented lipsticks, lifestyle apparel to exclusive access to on demand beauty & grooming virtual education, Liquid Courage brings beauty to you conveniently from your home with one click. Liquid Courage is more than a brand…it’s the war paint worn by courageous women worldwide.

About the Founder

Woman Advocate, Community builder, Courage Champion, and Serial Entrepreneur!
I’m Roshell Rinkins, a tom boy turned beauty enthusiast. Unlike my peers I was super late to the “beauty party.” In fact, I’m embarrassed to say this now but I purchased my first lipstick (only wore lipgloss) at the age of 23. I’ve had the privilege of being inspired and mentored by wicked smart courageous women who literally changed the trajectory of my life.

As a way to pay it forward, I have dedicated my time to building platforms that serve and edify women. I draw on my ten plus year experience in Corporate America at all at Fortune 100 companies to serve a growing multi-cultural beauty audience online.

I have always lived life on my own terms. So when I got the calling to give the beauty industry a much needed diversity & inclusion facelift, I accepted the challenge!



Roshell Founder Liquid Courage Cosmetics

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